Get on the traveler’s itinerary.
Cannabis tourism is a $17B market. If your dispensary sits in a tourism-heavy city, TripAdvisor is where travelers decide what they’ll do before they land — and where they’ll buy once they’re there.
What “on the itinerary” looks like. The Denver traveler adds #1 to their trip before they land.
The Context
Travelers plan every trip on TripAdvisor.
Nearly half a billion travelers use TripAdvisor every month to decide what they’ll do, where they’ll eat, and where they’ll spend money — before they land. If your dispensary isn’t on that list, the trip doesn’t include you.
US cannabis tourism spend
Industry estimate, 2026
The traveler about to spend $200 at your dispensary doesn’t search for you by name. They ask TripAdvisor what to do in Denver — or Miami, or Vegas — and add whatever ranks well to their itinerary.
If your listing isn’t there, the trip doesn’t include you.
Who This Is For
Dispensaries in tourism-heavy markets.
If you operate in Miami, Denver, Los Angeles, Las Vegas, Portland, or Boston — or any market where travelers outnumber locals on the weekends — TripAdvisor is a channel you should be running. If your market is 95% local regulars, it isn’t your best channel — and we’ll tell you that on the audit call.
What We Manage
Everything a traveler sees before they book.
Profile
Categorization, verification, and the amenity tags TripAdvisor uses to surface a dispensary in “things to do” searches.
Reviews
Every review answered fast, in your brand voice. Escalation to your team when it matters. Direct reporting on the ones that don’t belong.
Photography
A curated shot list that gives a traveler the “walk-in-the-door” feel before they arrive.
Traveler Q&A
We monitor incoming questions from travelers and answer them in your voice, before they board.
Awards
Travelers’ Choice eligibility tracked and applied for each cycle. The badge does the selling for you.
Frequently Asked
TripAdvisor Management FAQ
Should a cannabis dispensary be on TripAdvisor?
Yes — especially in tourism-heavy markets like Las Vegas, Denver, Los Angeles, New York, Boston, Chicago, Miami, and Seattle. Cannabis tourists plan their trips on TripAdvisor and look up local dispensaries before they land. If you aren’t on TripAdvisor, you miss that pre-trip booking window.
How do tourists find dispensaries on TripAdvisor?
TripAdvisor categorizes dispensaries under "Shopping" and increasingly under experience and attraction categories. Tourists search by city plus category, read reviews, check photos, and often book a visit before they arrive. A complete, well-reviewed listing captures that intent.
Can Sparks claim and manage our TripAdvisor listing?
Yes. We claim your TripAdvisor listing, verify it, upload professional photos, write a complete description, categorize correctly, respond to every review, and keep hours and amenities current — part of our full marketplace and directory management program.
Which states and cities benefit most from TripAdvisor listings?
Any city with a strong tourism economy: Las Vegas, Denver, Boston, Chicago, Los Angeles, San Francisco, San Diego, New York, Miami, Seattle, Portland, Phoenix, Washington DC. Multi-location brands with stores in tourism markets see the biggest lift from a well-run TripAdvisor program.
How does TripAdvisor help with cannabis tourism SEO?
TripAdvisor pages rank well in Google for "cannabis in [city]", "dispensaries near [attraction]" and similar long-tail queries. A verified, review-rich TripAdvisor listing acts as a secondary top-of-funnel asset alongside your Google Business Profile.
Book a free audit.
We’ll show you what a traveler sees when they search “things to do” in your market — and what it takes to sit at the top of that list.