The team behind the largest cannabis network.
Sparks is the cannabis marketplace and directory agency plugging dispensaries into 100 million monthly shoppers across Weedmaps, Google, Leafly, Yelp, Apple Maps, TripAdvisor, and 50+ more directories.
Book A CallThe Numbers
The scale of what we manage.
Monthly cannabis shoppers reached across the network
Dispensaries managed nationwide
Marketplaces and directories under management
Average return per ad dollar spent
What We Do
One team. One dashboard. Every shopper.
Cannabis shoppers don't search on one platform. They browse Weedmaps for menus, ask Google for directions, read Leafly for strain reviews, check Yelp for the vibe, and route to your storefront on Apple Maps. Sparks manages your listing, ads, reviews, promotions, and menu across every single one of them — the largest cannabis network in the industry.
Every field. Every marketplace. Every metric in one dashboard.
We built MEO.
Marketplace Engine Optimization — the discipline we developed because the cannabis industry needed its own ranking game.
- Optimizes for Google’s search algorithm
- Keywords, backlinks, schema markup, meta tags
- Pay Google to run cannabis ads
- Blocked at every turn in cannabis
- Optimizes for the marketplaces cannabis shoppers actually use
- Menu depth, review response rate, photo quality, deal velocity, ad bid
- Weedmaps rank, Leafly menu score, Yelp category position, Apple Maps verification
- Built for cannabis from day one
Cannabis shoppers don’t open Google. They open Weedmaps. They browse Leafly. They read Yelp. They ask Siri for directions on Apple Maps. Each platform has its own ranking algorithm, its own trust signals, its own set of levers.
Traditional SEO was built for a Google-first world. MEO was built for a world where the dispensary that wins the Weedmaps menu wins the sale — because the shopper never searches your name.
SEO wins the query. MEO wins the shopper.
Our Approach
How we run the network.
Four principles applied to every account, every platform, every field.
Principle 01
Marketplace-first.
Cannabis shoppers browse on marketplaces before they buy. Every strategy starts with the marketplace, then extends to every other surface.
Principle 02
AI-era ready.
ChatGPT, Google's AI Overviews, Siri, Apple Intelligence — they all pull answers from marketplaces and directories. We manage every source they crawl.
Principle 03
Cross-platform intelligence.
What we learn on Weedmaps informs what we deploy on Google, Leafly, and Yelp. One team, shared playbook, compounding results.
Principle 04
Data-driven decisions.
Every field, every ad dollar, every review response is measured in the Sparks Dashboard. Nothing gets shipped that isn't tracked.
Integrations · Trust
The stack we plug into.
Live inventory sync with the two leading cannabis POS systems, plus platform-native certification with the two ad networks that require it.
Certified POS Partner
Menu & e-commerce sync
Yelp Ads Partner
One of <40 agencies nationwide
Why Sparks Exists
Cannabis needed a cross-platform agency, not another Weedmaps-only shop.
The shopper journey is fragmented. The buyer who ends up in your store checked five platforms before they walked in. Most agencies specialize in one. Most operators manage all of them in-house at 20% of the quality.
Sparks was built to solve that. One team, running every marketplace and directory at the depth each platform rewards — so no matter where a shopper starts, they end at your storefront.
About Sparks
Who is Kevin Sparks, the founder of Sparks?
Kevin Sparks spent four years inside Weedmaps running the platform's largest dispensary accounts before founding Sparks. He built the agency to bring that ex-platform-executive expertise to every dispensary, not just the ones spending seven figures. Today Sparks manages hundreds of dispensary accounts across every major cannabis marketplace and directory.
Where is Sparks based and who do you work with?
Sparks is a United States-based agency serving licensed cannabis dispensaries and brands nationwide, in every legal state. Our clients range from single-location operators in California to multi-location chains across the East Coast and Midwest.
What makes Sparks different from other cannabis marketing agencies?
Most cannabis agencies either specialize in a single platform (usually Weedmaps) or run every marketplace at surface level. Sparks runs every platform at the depth each one actually rewards — menu, listing, deals, ads, reviews — because our team was built from inside those platforms, not around them.
What technology does Sparks build in-house?
Sparks Dashboard: our proprietary analytics platform that pulls every metric from Weedmaps, Google, Yelp, Leafly, Apple Maps, TripAdvisor, and 50+ directories into one unified view, with Treez and Dutchie POS integrations so you see true ROI tied to in-store revenue.
How is Sparks structured as an agency?
Platform specialists per channel (Weedmaps, Google, Yelp, Leafly, Apple Maps, TripAdvisor), dedicated account managers per client, in-house creative for photography and graphics, and an engineering team that builds the Sparks Dashboard. One team coordinated end-to-end instead of handed off between departments.
How do I partner with Sparks?
Book a free demo and we will walk through our services, show you results from similar dispensaries, and build a scoped proposal. You can also contact the team directly with specific questions about Weedmaps, Google, Yelp, Leafly, Apple Maps, TripAdvisor, or multi-platform programs.
See what running your dispensary this way looks like.
Book a free listing audit. We'll pull your current presence across every marketplace, score it against Sparks-managed dispensaries in your market, and show you exactly what a full-network program would deliver.
Book A Call