🏆 CANNABIS MARKETPLACE MANAGEMENT
Your #1 Source of New Customers
Sparks plugs your dispensary into the largest cannabis network in the industry — 100+ million cannabis shoppers across Weedmaps, Google, Leafly, Yelp, Apple Maps, TripAdvisor and 50+ directories. One team. One dashboard. The #1 source for new customers in cannabis.
Trusted By 100+ Cannabis Retailers and Brands
OUR SOLUTIONS
Cannabis Marketplace Management Is What We Do Best.
Our team brings a decade of listing and directory expertise to every client. Here’s exactly what we run — the seven services that put your dispensary in front of every high-intent cannabis shopper, everywhere they search.
Ad Management
We leverage the buying power of 100+ dispensaries and six-figure monthly cross-platform ad spend to secure negotiated CPMs — then place every dollar where it actually converts across Weedmaps, Leafly, Google, Yelp, and every marketplace with a paid surface.
- Negotiated agency rates — powered by 100+ dispensaries in our portfolio and six-figure monthly Weedmaps spend
- Display ad placements — Hero banners, promo tiles, savings banners, SERP ads (SOV to open inventory)
- Competitor position + price analysis — best position at the best price for every client
- Ad bundle strategy — maximum presence at the most efficient cost
- Monthly position + price audits with Weedmaps — always in the most efficient spend
- ROAS tracking tied back to POS-verified sales
Listing Management
Every profile field, on every platform, done right. Hours, address, brand imagery, photos, descriptions, categories, amenities — every field on Weedmaps, Google, Leafly, Yelp, Apple Maps, TripAdvisor and 50+ directories is a ranking and conversion signal. We manage all of them.
- Profile completeness and verification
- Hours, address, and category accuracy
- Brand imagery and photo strategy
- Product descriptions and category placement
- Attributes, license info, and compliance signals
- Ongoing monitoring through Weedmaps policy changes
Promotion Management
Cadence beats discount. We deploy your first-time offers, happy hours, weekly specials, and event-driven promos on every marketplace's native deals surface — Weedmaps Deals, Leafly Deals, Google offers — on the cadence each platform rewards.
- BOGO and bundle strategy
- First-time-patient offer optimization
- Weekly special calendar (weekday cadence)
- Holiday and event-driven activations (4/20, Green Wednesday)
- Deal Ad promotion for peak visibility
- Inventory-clearing promos tied to POS
Graphic Management
Every ad unit and hero banner needs the right creative — sized for every marketplace's grid, on-brand, and designed to convert. Our in-house design team produces all of it — hero banners, deal cards, product close-ups, storefront photography, holiday drops.
- Featured Listing banners
- Deal Ad creative (static + animated)
- Menu Ad graphics for competitor placements
- Homepage takeover creative
- Product photography direction
- Seasonal / campaign refresh on a monthly cadence
Menu Management
The menu is the store. We rebuild your dispensary menu across every platform — accurate descriptions, high-intent category placement, competitive pricing signals, and hero product surfacing — with live inventory sync from Treez and Dutchie so nothing on the menu is out of stock.
- Unlimited brand verifications — get listed on every brand page so customers browsing brands find you first
- Product image management — every product has a high-quality image attached (no blank placeholders killing conversion)
- Featured products — best-sellers surfaced at the top of your menu to lift conversion rates
- Category placement optimized for high-intent buyers
- Product descriptions rewritten for conversion
- Menu sync from POS (Treez, Dutchie, Blaze)
Analytics & Reporting
Every Weedmaps dollar tracked and attributed. Sparks Dashboard ties impressions, clicks, deal redemptions, and menu views back to POS-verified sales so you see true ROI, not vanity metrics.
- ROAS by ad unit, campaign, and market
- Deal redemption tracking tied to POS
- Menu view + conversion funnel analytics
- Competitive benchmarking in your market
- Monthly performance reports and playbook updates
- Custom dashboards for owners and operators
Integrations · Partners
Plugs into your POS.
Sparks syncs your inventory live with the two leading cannabis point-of-sale systems, so your Weedmaps, Google, and every directory menu stays real-time — no manual updates, no dead SKUs.
Certified POS Partner
Menu & e-commerce sync
Why Choose Us
Our Clients Love Us
Google
Real Dispensaries. Real Results.
Nuna Harvest
Sparks helped Nuna Harvest stand out in New York's crowded cannabis market through expert strategy, branding, and platform optimization. We drove organic growth and conversions using targeted deals, featured products, and enriched menus across Weedmaps, Leafly, and Yelp — the result was record-setting engagement and a top-3 dispensary ranking in New York.
Read Full Case Study →
Catalyst
Catalyst Dispensary, with 30+ locations, partnered with Sparks to streamline listing strategy and deal execution. Managing 50+ daily promos across Weedmaps and Yelp had grown overwhelming. Sparks stepped in to manage listings, ensure accuracy, and keep deals current — helping each location stand out and drive consistent conversion.
Read Full Case Study →
Purple Lotus
Purple Lotus in San Jose partnered with Sparks to boost digital presence and drive growth. We delivered data-backed strategy and authentic engagement. What began as a project became a trusted partnership — built on results, innovation, and cannabis retail expertise. Today, Sparks helps Purple Lotus stay ahead of the competition.
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Tropicanna
Tropicanna in Santa Ana partnered with Sparks to align its online presence with its premium in-store feel. Despite top-tier service, its Weedmaps and Yelp profiles fell short. Sparks refreshed visuals, messaging, and promos — activating their in-house brand and increasing returns in 30 days. The result: a listing that matches the quality of the dispensary itself.
Read Full Case Study →
Body and Mind
Body and Mind had advertised on Weedmaps, Yelp, and Leafly for years without turning a profit — until they teamed up with Sparks. We overhauled their ad strategy, focusing on intent-based traffic and conversion. In just weeks, they became one of our top return-on-ad-spend performers. Today, their campaigns deliver consistent ROAS across every platform we manage.
Read Full Case Study →As Featured In
What To Expect
Weedmaps is the largest cannabis-native discovery platform on earth. Our clients dominate it — with numbers that are hard to argue with.
Our Weedmaps clients see $7.50 return on every ad dollar spent through negotiated agency pricing.
Menu views rise by 38% after our first 30 days of Weedmaps menu optimization.
Clients tap into the 15 million shoppers using Weedmaps every single month.
Learn More About Cannabis Marketplace Management
Field notes and playbooks from managing cannabis listings across every marketplace and directory. Menu, ads, reviews, promotions, and everything in between.
Yelp & Google Posts: Your Guide to Dispensary Community Engagement
Stop chasing reviews and start building a real connection with your customers. This guide shows you how to leverage Yelp’s community features and a smart Google Posts strategy to build a loyal dispensary brand that keeps people coming back.
Google Business Profile AI: Your New Dispensary Marketing Superpower
Discover how leveraging Google Business Profile AI can transform your dispensary’s local SEO strategy. Automate updates, engage customers, and drive foot traffic with the latest cannabis AI tools.
Yelp’s New Review Spam Filters: Protect Your Dispensary’s Reputation
Yelp is cracking down on spam, and your dispensary’s reviews might get caught in the crossfire. Here’s how to navigate the new Yelp review filters and keep your online reputation shining.
Frequently Asked Questions
We manage every corner of your dispensary’s online presence across the marketplaces and directories where shoppers actually look — listings, menus, deals, ads, and reviews. Sparks runs this across Weedmaps, Google, Leafly, Yelp, Apple Maps, TripAdvisor, and 50+ more directories, so your dispensary shows up consistently (and converts) wherever a customer searches.
Weedmaps, Google Business Profile & Google Ads, Leafly, Yelp (we’re a Yelp Ads Certified Partner), Apple Maps, TripAdvisor, and 50+ additional business directories and cannabis-specific sites. We also integrate with Treez and Dutchie POS systems to keep menus live and in sync across every platform.
Our founder, Kevin Sparks, spent four years inside Weedmaps running the platform’s largest dispensary accounts. He built Sparks to bring that ex-platform-executive expertise to every dispensary — not just the ones with seven-figure budgets. No other agency in cannabis was built from inside the platforms outward across Weedmaps, Google, Yelp, Leafly, Apple Maps, and TripAdvisor.
Yes — Weedmaps is still our flagship platform. We manage menu optimization, listing mastery, deals and promotions, Weedmaps Ads (Deal Ads, Featured Ads, Menu Ads, Homepage Ads), and review management. Our clients average $7.50 return per Weedmaps ad dollar and an 88% conversion lift after our optimization playbook, powered by hundreds of thousands in managed monthly ad spend.
Yes — all of them, plus Google Ads, TripAdvisor, and 50+ business directories. Every platform gets its own playbook: Google Business Profile hours, photos, Q&A, and local SEO; Yelp attribute optimization and Yelp Ads; Leafly menu sync and deals; Apple Maps and TripAdvisor verification and completeness. One team, one dashboard, every shopper.
When a customer asks Siri, Google, ChatGPT, or Perplexity for a dispensary near them, the AI stitches together an answer from every platform it can crawl — Weedmaps, Google, Yelp, Leafly, Apple Maps, TripAdvisor, business directories. If your dispensary is inconsistent or missing on any of them, the AI hesitates and recommends the competitor with the cleaner footprint. We manage every platform so the AI answer is always you.
Our clients consistently reach the 15 million monthly Weedmaps shoppers plus the much larger Google and Apple Maps search volume. On average: $7.50 return per Weedmaps ad dollar, 88% conversion increase after optimization, and in multi-location programs we’ve driven more than 639,000 customer conversions across 100+ listings. See our case studies for Embarc, Catalyst, and Purple Lotus for the full numbers.
Pricing depends on how many locations you operate, which platforms you want managed, and your ad spend tier. Most dispensaries start with Weedmaps as the flagship and layer on Google, Yelp, Leafly, and directories as add-ons. Book a free audit and we’ll give you a scoped proposal with no obligation.
Most clients see measurable improvement within 30 days — usually in menu views, Google impressions, deal redemption rate, or ad ROAS. Full top-tier positioning across every marketplace typically takes 60-90 days as we optimize listings, deals, ads, and review response cadence over successive cycles.
Yes. Many of our clients operate 3-30+ locations. We manage every listing on every platform individually — local menu accuracy, local deal calendars, local photos and brand imagery, local review response — all coordinated through the Sparks Dashboard so operations see one unified view across every store and every platform.
Sparks Dashboard integrates with Treez and Dutchie today, with more platforms always on the roadmap. That lets us tie your marketplace and directory performance to actual in-store revenue, so you see true ROI across Weedmaps, Google, Yelp, and every other platform — not just impressions.
Yes — we offer a 30-day money-back guarantee on our core marketplace management package (where applicable). We’re confident because we know what works across Weedmaps, Google, Yelp, Leafly, Apple Maps, TripAdvisor, and the directory ecosystem — we’ve done it hundreds of times.
Ready to Dominate Every Marketplace?
Join hundreds of dispensaries competing across every marketplace, directory, and listing platform where cannabis shoppers browse.
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