🏆 THE #1 WEEDMAPS AGENCY
Start Winning on Weedmaps
Sparks is the #1 Weedmaps agency in cannabis. Our team runs every corner of your Weedmaps presence — menu, ads, deals, listings, reviews — and puts your dispensary in front of the 15 million shoppers using Weedmaps every month.
Trusted By 100+ Cannabis Retailers and Brands
OUR SOLUTIONS
Weedmaps Is What We Do Best
Our team brings a decade of on-platform Weedmaps expertise to every client. Here’s exactly what we run: the six services that put dispensaries in front of the 15 million monthly Weedmaps shoppers.
Weedmaps Ads
We leverage the buying power of over a hundred dispensaries and six-figure monthly Weedmaps ad spend to secure negotiated agency CPMs — then place every dollar where it actually converts, not just where it gets impressions.
- Negotiated agency rates — powered by 100+ dispensaries in our portfolio and six-figure monthly Weedmaps spend
- Display ad placements — Hero banners, promo tiles, savings banners, SERP ads (SOV to open inventory)
- Competitor position + price analysis — best position at the best price for every client
- Ad bundle strategy — maximum presence at the most efficient cost
- Monthly position + price audits with Weedmaps — always in the most efficient spend
- ROAS tracking tied back to POS-verified sales
Weedmaps Listings
Every profile field, done right. Hours, address, brand imagery, photos, descriptions, categories, attributes — every field is a ranking and conversion signal. We manage all of them.
- Profile completeness and verification
- Hours, address, and category accuracy
- Brand imagery and photo strategy
- Product descriptions and category placement
- Attributes, license info, and compliance signals
- Ongoing monitoring through Weedmaps policy changes
Deals & Promos
Cadence beats discount. We run your BOGOs, weekly specials, first-time-patient deals, and event-driven promos on the cadence Weedmaps rewards — not the "50% off Friday" mode that trains customers to only buy at a discount.
- BOGO and bundle strategy
- First-time-patient offer optimization
- Weekly special calendar (weekday cadence)
- Holiday and event-driven activations (4/20, Green Wednesday)
- Deal Ad promotion for peak visibility
- Inventory-clearing promos tied to POS
Creative & Graphics
Every Weedmaps ad unit needs the right creative — sized right, on-brand, and designed to convert. Our in-house design team produces all of it as part of your Weedmaps program.
- Featured Listing banners
- Deal Ad creative (static + animated)
- Menu Ad graphics for competitor placements
- Homepage takeover creative
- Product photography direction
- Seasonal / campaign refresh on a monthly cadence
Menu Optimization
The menu is the store. We rebuild your Weedmaps menu around what actually converts — accurate descriptions, high-intent category placement, competitive pricing signals, and hero product surfacing.
- Unlimited brand verifications — get listed on every brand page so customers browsing brands find you first
- Product image management — every product has a high-quality image attached (no blank placeholders killing conversion)
- Featured products — best-sellers surfaced at the top of your menu to lift conversion rates
- Category placement optimized for high-intent buyers
- Product descriptions rewritten for conversion
- Menu sync from POS (Treez, Dutchie, Blaze)
Analytics & Reporting
Every Weedmaps dollar tracked and attributed. Sparks Dashboard ties impressions, clicks, deal redemptions, and menu views back to POS-verified sales so you see true ROI, not vanity metrics.
- ROAS by ad unit, campaign, and market
- Deal redemption tracking tied to POS
- Menu view + conversion funnel analytics
- Competitive benchmarking in your market
- Monthly performance reports and playbook updates
- Custom dashboards for owners and operators
Why Choose Us
Our Clients Love Us
Google
Real Dispensaries. Real Results.
Nuna Harvest
Sparks helped Nuna Harvest stand out in New York's crowded cannabis market through expert strategy, branding, and platform optimization. We drove organic growth and conversions using targeted deals, featured products, and enriched menus across Weedmaps, Leafly, and Yelp — the result was record-setting engagement and a top-3 dispensary ranking in New York.
Read Full Case Study →
Catalyst
Catalyst Dispensary, with 30+ locations, partnered with Sparks to streamline listing strategy and deal execution. Managing 50+ daily promos across Weedmaps and Yelp had grown overwhelming. Sparks stepped in to manage listings, ensure accuracy, and keep deals current — helping each location stand out and drive consistent conversion.
Read Full Case Study →
Purple Lotus
Purple Lotus in San Jose partnered with Sparks to boost digital presence and drive growth. We delivered data-backed strategy and authentic engagement. What began as a project became a trusted partnership — built on results, innovation, and cannabis retail expertise. Today, Sparks helps Purple Lotus stay ahead of the competition.
Read Full Case Study →
Tropicanna
Tropicanna in Santa Ana partnered with Sparks to align its online presence with its premium in-store feel. Despite top-tier service, its Weedmaps and Yelp profiles fell short. Sparks refreshed visuals, messaging, and promos — activating their in-house brand and increasing returns in 30 days. The result: a listing that matches the quality of the dispensary itself.
Read Full Case Study →
Body and Mind
Body and Mind had advertised on Weedmaps, Yelp, and Leafly for years without turning a profit — until they teamed up with Sparks. We overhauled their ad strategy, focusing on intent-based traffic and conversion. In just weeks, they became one of our top return-on-ad-spend performers. Today, their campaigns deliver consistent ROAS across every platform we manage.
Read Full Case Study →As Featured In
What To Expect
Weedmaps is the largest cannabis-native discovery platform on earth. Our clients dominate it — with numbers that are hard to argue with.
Our Weedmaps clients see $7.50 return on every ad dollar spent through negotiated agency pricing.
Menu views rise by 38% after our first 30 days of Weedmaps menu optimization.
Clients tap into the 15 million shoppers using Weedmaps every single month.
Learn More About Weedmaps Management
Leafly Menu Optimization: A Guide for Dispensary Owners
Is your dispensary’s Leafly menu optimized to attract high-intent customers? Learn our top Leafly menu optimization tips to boost your visibility, drive more local traffic, and increase sales.
Cannabis Ad Copy That Speaks to Wellness Shoppers
Stop guessing with your dispensary ads. This guide breaks down how to write compelling, science-backed cannabis ad copy that truly connects with today’s wellness-focused shoppers.
A Real-World Guide to Cannabis Retail Digital Growth Strategy
Tired of juggling Weedmaps, Leafly, and dozens of other platforms? Here’s my playbook for building a cannabis retail digital growth strategy that ditches vanity metrics and focuses on what truly matters: profitable, measurable results.
Frequently Asked Questions
Our founder, Kevin Sparks, spent four years inside Weedmaps managing the largest dispensary accounts on the platform. He built Sparks to bring that ex-executive expertise to every dispensary — not just the ones spending seven figures. No other agency in cannabis was built from the inside out on Weedmaps.
Five pillars: menu optimization (categories, descriptions, hero product placement), listing mastery (hours, photos, brand imagery, attributes), deals & promotions (BOGOs, weekly specials, cadence strategy), Weedmaps Ads (Deal Ads, Featured Ads, Menu Ads, Homepage Ads), and review management (response, escalation, fake-review removal).
Yes — as add-on services. Once your Weedmaps house is in order, we add Google Business Profile & Ads, Leafly, Yelp (we’re a Yelp Ads Certified Partner), Apple Maps, TripAdvisor, and 30+ more directories so AI systems (ChatGPT, Google, Siri) always confirm your dispensary as the answer.
Our clients consistently tap into the 15 million monthly Weedmaps shoppers. On average: $7.50 return per ad dollar on Weedmaps campaigns, 88% conversion increase after our optimization playbook, and hundreds of dispensaries served across 50+ markets.
When a customer asks Siri, Google, or ChatGPT for a dispensary near them, the AI stitches together an answer from every platform it can crawl — Weedmaps, Google, Yelp, Leafly, Apple Maps, TripAdvisor, business directories. If your dispensary is inconsistent or missing on any of them, the AI hesitates and recommends the competitor with the cleaner footprint. We manage every platform so the AI answer is always you.
Yes — with agency pricing. We manage hundreds of thousands in monthly Weedmaps ad spend across Deal Ads, Featured Ads, Menu Ads, and Homepage takeovers. We know where each unit actually converts (not just where it gets impressions) because our founder ran these placements from inside Weedmaps.
Sparks Dashboard integrates with Treez, Dutchie, Blaze — and we’re always expanding. That lets us tie your Weedmaps performance to actual in-store revenue, so you see true ROI, not just impressions.
Pricing depends on the size of your Weedmaps footprint, ad spend level, and whether you add on other platforms. Book a free Weedmaps audit and we’ll give you a scoped proposal — no obligation.
Most Weedmaps clients see measurable improvement within the first 30 days — usually in menu views, deal redemption rate, or ad ROAS. Full top-1% positioning typically takes 60-90 days as we optimize the menu, deals, and ad cadence over successive cycles.
Yes. Many of our clients operate 3-30+ locations. We manage every Weedmaps profile individually with local menu accuracy, deal calendars, and photo strategy — coordinated through the Sparks Dashboard so operations see one unified view.
Yes — we offer a 30-day money-back guarantee on our core Weedmaps package (where applicable). We’re confident because we know what works on Weedmaps.
Ready to Dominate Weedmaps?
Join hundreds of dispensaries competing for the 15 million monthly Weedmaps shoppers. Book a free Weedmaps audit — we’ll show you exactly what’s costing you customers on the platform and how to fix it.
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