HIGH-TECH DATA
All Your Dispensary Performance. One Powerful Dashboard.
The only cannabis listing management agency that tracks on- and off-platform return across every vertical and rolls it into a single live dashboard. Weedmaps, Google, Leafly, Yelp, programmatic, ecomm, your POS — connected, normalized, and ROAS-graded in one place.
Why this matters in cannabis
Most cannabis operators stitch their numbers together across 5 logins: Weedmaps Insights, Leafly Pro, GBP, Yelp for Business, and a POS dashboard. By the time it’s pulled into a spreadsheet, it’s three days stale and nobody trusts it.
The Sparks Dashboard pulls every connected source, normalizes the metrics (so Weedmaps “Listing Clicks” and Google “Profile Interactions” sit next to each other), and tells you the only number that matters: What did each platform earn me this week?
Built for cannabis operators
Four things every dispensary, delivery, or brand needs from a real performance dashboard — and what the Sparks Dashboard delivers out of the box.
Real-Time Performance
Live metrics from every connected platform — sales, orders, ad spend, ROAS — updated automatically. No more 3-day-stale spreadsheets.
Multi-Platform Insights
Weedmaps, Google, Leafly, Yelp, programmatic, ecomm, and your POS. One normalized view across every channel a customer touches.
Smarter Decisions
Side-by-side ROAS on every platform tells you where to push budget next — and where to pull it. Decisions in minutes, not meetings.
Grow Your Revenue
Track ROI, control spend, and connect ad-platform impressions all the way to POS-verified gross. The only metric your CFO actually cares about.
What you actually see
The Data tab combines spend, sales, and conversion metrics from every connected platform into one view. Toggle Adjusted Sales for POS-verified revenue or Gross Sales for ad-platform reported numbers. Filter by 30 / 60 / 90 days or a custom range.
Sample dashboard slice. Live dashboards show your numbers, your platforms, your zones.
Every source. Both sides of the funnel.
The Sparks Dashboard plugs into every platform you spend on and every system you sell on. That’s how we tell you not just “how many impressions” — but how many dollars came back.
No other cannabis agency connects both sides of the funnel. We close the loop from ad-platform impression to POS-verified revenue — by zip, by daypart, by SKU.
Who it works for
Single-location dispensaries
Stop logging into 5 dashboards. See your spend, sales, and ROAS for the week in one tab. Set weekly review on autopilot.
Multi-location operators
Roll up performance across locations + drill into any single store. Side-by-side compare which markets are scaling and which are leaking.
Cannabis brands
See which dispensaries actually move your SKUs. Track placement performance, retailer ROAS, and brand-page conversion across the dispensary network.
Delivery operators
Zone-level ROAS by zip code. Which delivery zones earn back the spend, which don't — and where to push promo to flip a slow zone.
How Sparks uses the data with you
- 1
Connect once
Grant Sparks managed-account access to each platform (Weedmaps, Google, Leafly, Yelp, your POS). One-time setup, then the dashboard pulls automatically.
- 2
See every channel side-by-side
Spend, orders, gross, ROAS — for every connected source. Toggle adjusted vs. gross sales. Filter by date or by location.
- 3
Decide where to push next
Weekly performance review highlights the underperforming channel + the channel with the highest marginal ROAS. We move budget accordingly.
- 4
Export for the team
PDF export for board meetings. CSV pull for your CFO. The dashboard is the source of truth, not a screenshot.
Why Sparks for cannabis data
The dashboard isn’t software you buy — it’s the operating system behind every Sparks engagement. We use the same data to run Google, Weedmaps, Leafly, Yelp, programmatic, and ecomm advertising for our clients — and you get the same visibility we use to do it.
For dispensaries see dispensary listing management, brands see brand listing management, or see the full service stack.
Frequently asked questions
Is the Sparks Dashboard separately licensed?
No — it ships as part of every Sparks management engagement. It's how we operate, and you get the same view we do.
Which POS systems are supported?
Dutchie, Jane, Treez, and Flowhub are supported out of the box. Other POS providers can be added on request as long as the platform offers a reporting API or export.
How does on-platform vs. off-platform tracking work?
On-platform sources (Weedmaps, Google, Leafly, etc.) report their own impressions, clicks, and spend. Off-platform tracking ties those clicks back to POS-verified orders, refunds, and customer behavior so we see the true return — not just attributed dollars.
Can I export reports?
Yes — PDF export for board meetings and CSV for your CFO. Everything you see in the UI is exportable.
Does it update in real time?
Most metrics refresh hourly. POS data and ROAS calculations refresh daily once the previous day closes out.
Stop staring at five dashboards. See one.
We’ll connect your platforms, normalize your data, and show you the only number that matters — for free.