How a New York Dispensary and Delivery Boosted ROI by 638% in FOUR MONTHS with SPARKS
After seven months of less than a $1 Return on Ad Spend from Weedmaps, Leafly, and Yelp Nuna Harvest brought in Sparks to help manage their digital presence. Within four months, Sparks skyrocketed their return leading to the first positive ROI since opening.
The Results
All-Time High
Thanks to Sparks, Nuna's Weedmaps, Leafly, and Yelp listings all hit new all-time highs in nearly every measured metric.
Weedmaps Advertising
Leafly Advertising
Yelp Advertising
Their Challenge
Standing Out In A Competitive New York Market
Breaking into New York’s crowded cannabis scene wasn’t easy for Nuna Harvest. With so many dispensaries and deliveries launching, standing out took more than just a license. Sparks stepped in to craft a custom strategy—refining Nuna’s brand, optimizing their presence, and creating deals that connected with local customers.
From menu curation to marketplace optimization, Sparks handled it all. Nuna hit all-time highs in traffic and conversions, outperforming competitors and establishing themselves as a top name in NYC. In a fast-moving market, Sparks kept Nuna ahead of the curve.
THE PROCESS
Brand, Program, Execute
We updated Nuna Harvest’s branding to reflect their unique identity, programmed in their deals across key platforms, and executed our proven SOPs to ensure a smooth, strategic rollout. Every step was handled in-house by Sparks to maintain consistency, accuracy, and speed from launch to scale.
01
Premium Branding
Sparks updated Nuna Harvest’s branding to better reflect their values, voice, and visual identity in a crowded New York market. We refined their logo usage, tone, and imagery to create a more cohesive and elevated customer experience across digital platforms. The result was a brand that felt local, premium, and instantly recognizable to new and returning customers.
02
Strategic Promotions
Sparks strategically programmed Nuna Harvest’s promotions and deals to align with each platform’s algorithm, maximizing visibility and conversion. We tailored offers to fit the browsing behavior and ranking factors unique to Weedmaps, Leafly, and Google. This data-driven approach ensured Nuna’s deals consistently surfaced at the top, attracting high-intent customers and driving sustained sales growth.
03
Professional Execution
The Sparks team took charge of the day-to-day execution, ensuring that every deal was accurately reflected online in real time. By streamlining these operations and maintaining consistency, we provided users with a seamless and engaging online shopping experience that mirrored the excitement of shopping in-store.
The Solution
Cross Platform Execution and Management
Organic Targeting
To boost awareness for Nuna’s dispensary and delivery, Sparks focused on organic growth strategies across Weedmaps, Leafly, and Yelp. We optimized their listings with keyword-rich descriptions, high-quality images, and accurate menus to improve search visibility and engagement. Regular updates, timely responses to reviews, and consistent branding helped build trust and improve algorithmic favorability. By understanding how each platform ranks businesses organically, we positioned Nuna to show up higher for high-intent local searches. This groundwork laid the foundation for long-term visibility without relying solely on paid ads.
On Yelp, we leveraged categories, business highlights, and user engagement strategies to increase Nuna’s presence in relevant search results. On Leafly and Weedmaps, we emphasized strain tagging, verified product data, and deal formatting to improve Nuna’s chances of surfacing organically. We also helped generate real customer reviews by encouraging feedback through compliant, value-driven methods. Our team continually monitored platform analytics to refine what was working and adapt in real time. These efforts led to steady growth in profile views, direction requests, and menu interactions from organic traffic.
Featured Products
Sparks used the Featured Products tools on Weedmaps and Leafly to spotlight Nuna’s best-selling and high-margin items. By placing these products at the top of the menu, we captured user attention early in the browsing experience. This drove more early-cart activity, increasing both engagement and conversion rates.
Featuring the right products also helped guide customers toward higher-value purchases. By promoting popular or profitable items first, users were more likely to add them to their cart before browsing further. This simple shift boosted the average cart size and improved the likelihood of converting each session into a completed sale.
Targeted Deals
Sparks worked closely with Nuna to craft targeted deals that aligned with the behaviors and expectations of users on Weedmaps, Leafly, and Google. Each platform has unique user flows, so we tailored offers—like BOGO, bundle discounts, and limited-time drops—to match what converts best on each one. This approach made Nuna’s deals feel native and compelling, improving click-through and menu engagement.
To maintain consistency and brand trust, we ensured that all deals were synchronized across platforms and Nuna’s own site. This uniformity reduced confusion and built credibility while reinforcing urgency and value. By strategically planning the timing, format, and messaging of each deal, we maximized both visibility and conversion on every channel.
Verified Menu
Sparks verified Nuna’s full menu on Weedmaps to build trust and improve placement in organic searches. Verified menus not only give users confidence, but also allow for better filtering and feature eligibility, leading to higher traffic and conversions. We also curated product images and descriptions to ensure every item told a compelling story and encouraged add-to-cart behavior.
On Leafly, we enriched product listings with strain-specific details, effects, and consumer-friendly language that helped guide purchasing decisions. On Yelp, we used editorial-style keyword placement to naturally rank higher in cannabis-related local searches. This content-first approach, combined with high-quality visuals and consistent formatting, led to more free traffic and better on-page engagement across all platforms.
Work With One Of The Most Innovative Agencies in Cannabis
Ready to rank higher, engage more users, and drive in more business than ever before? Sparks has the solution including advanced analytics and guaranteed results.