Sales Increase 93% in Six Months
Tropicanna Dispensary and delivery came to Sparks with a single goal in mind, drive in more business. Within the first 30 days, our team delivered with a 42% increase in sales. After six months, we increased on-platform sales by 93% and hit all-time highs in all KPIs including ROI, Visitors, and Conversions!
The Challenge
Highly Competitive Markets
This Dispensary and delivery carries all of the most popular brands. They offer an unparalleled service and have received thousands of five star reviews. They also go up against some of Cannabis' largest budgets and competitive promotions.
The Solution
Improve Listing Experience and Conversion Rate
Southern California is home to tens of thousands of daily Cannabis Consumers on Weedmaps and had the potential to be a powerhouse for new and returning customers. They were already receiving thousands of monthly listing page visitors; however, not leveraging key features like sales pricing, promo codes, verified products, and custom graphics was leading to high bounce rates and letting competitors steal conversions. Instead of increasing advertising to get more orders, Sparks went after the users already on the listing who weren't yet converting.
Knowing competitors had better deals, but an inferior service and menu, Sparks was confident it could drive scalable and long term growth by simply mirroring the business's elite service and experience on the Weedmaps marketplace with premium branding and leveraging its core features. After implementing our branding best practices and reallocating recurring ad spend we saw an immediate spike in conversions.
Within the first 30 days core vitals were improving across the board and within six months the business had reached all-time highs in nearly every Key Performance Indicator without increasing ad spend:
With their marketplace ads producing consistently every month, leadership was able to focus on what they do best, selling weed.
The Results
Sales Reach All-Time Highs
Within six months the business has re-emerged as a leader within Southern California on Weedmaps, Leafly, and Yelp, without breaking the bank.
Work With One Of The Most Innovative Agencies in Cannabis
Ready to rank higher, engage more users, and drive in more business than ever before? Sparks has the solution including advanced analytics and guaranteed results.