How we improved visitor order conversion by 135% in one year with Sparks
We took one of the most popular dispensaries in California from hot to unstoppable. After teaming up with Sparks, Catalyst's conversions hit all-time high's on Weedmaps and Yelp.
The Results
Record Breaking Year
Nearly every Key Performance indicator reached record breaking levels in our first year.
Their Challenge
Bringing In-Store Deals to Life Online
Sparks played a crucial role in helping Catalyst bring their in-store deals to life online, making their extensive daily promotions easily accessible to customers. With over 30 brands offering different deals every day of the week, manually programming these promotions onto Weedmaps was nearly impossible. Our team at Sparks stepped in to manage this complex process, ensuring that every deal was accurately updated in real-time. By handling the daily promotions, we provided users with an online experience that mirrored the in-store shopping journey, making it easier for customers to discover and take advantage of the best deals Catalyst had to offer.
THE PROCESS
Strategize, Standardize, Execute
We leveraged strategizing, standardizing, and execution as the foundation for bringing Catalyst’s in-store deals to life on Weedmaps. This structured approach allowed us to efficiently manage their daily promotions, ensuring a seamless and accurate digital experience for customers.
01
Strategize
First, we developed a clear plan for leveraging Weedmaps’ features to showcase their daily promotions effectively. This required careful strategizing on how to translate in-store deals into a digital format, ensuring that users could easily navigate and take advantage of the offers.
02
Standardize
We then standardized our operations, creating a structured process for updating and managing deals efficiently. Our team worked alongside the Catalyst marketing team daily to ensure a seamless transition from Weedmaps to purchase.
03
Execute
The Sparks team took charge of the day-to-day execution, ensuring that every deal was accurately reflected online in real time. By streamlining these operations and maintaining consistency, we provided users with a seamless and engaging online shopping experience that mirrored the excitement of shopping in-store.
The Solution
Scaled Online Promotions and Management
Organic Awareness
To maximize non-paid awareness for Catalyst’s deals, we strategically leveraged listing graphics on Weedmaps, a free and highly visible tool for showcasing promotions. By optimizing these graphics, we highlighted daily deals, featured top-selling brands, and ensured that customers browsing the platform could easily spot special offers without the need for paid advertising. This approach allowed us to create a dynamic, eye-catching presence that continuously engaged users and reinforced Catalyst’s in-store promotions online.
By consistently updating and refining these listing graphics, we maintained a fresh and relevant digital storefront that aligned with Catalyst’s ever-changing deals. This not only increased visibility but also enhanced the user experience, making it easy for customers to navigate and take advantage of promotions. Leveraging this free tool effectively, we helped drive organic traffic, boost engagement, and create a seamless bridge between Catalyst’s physical stores and their online presence.
Featured Sales
Our Featured Sales strategy ensures that the best-selling and on-sale products are prominently displayed at the top of Catalyst’s listing menu, making it easier for customers to find the best deals. Every day, the Sparks team carefully analyzes sales trends and available promotions to identify the most compelling offers. By featuring these top-performing brands and discounted products front and center, we maximize visibility and encourage users to engage with high-value items that drive conversions.
This daily optimization not only enhances the shopping experience but also helps Catalyst capitalize on their strongest promotions. By continuously refreshing the Featured Sales section with the most relevant deals, we create a sense of urgency and exclusivity, encouraging more purchases. This approach ensures that customers are always presented with the best value, while Catalyst benefits from increased sales and a more efficient way to highlight their most attractive offers.
Featured Deals
Our Featured Deals strategy leverages Weedmaps' paid scheduled deal feature to program and promote Catalyst’s daily promotions, ensuring maximum exposure and awareness across the platform. By strategically scheduling these deals, we guarantee they reach the right audience at the right time, increasing engagement and driving more traffic to Catalyst’s listings. This approach allows us to amplify the visibility of daily promotions beyond the standard menu, ensuring that users throughout the Weedmaps ecosystem see and interact with the best offers available.
To further enhance the impact of these promotions, our team develops custom graphics tailored to each deal, making them more eye-catching and engaging for users. These visually compelling assets help reinforce brand identity while drawing attention to the limited-time offers, creating a sense of urgency that encourages conversions. By combining the power of paid scheduled deals with high-quality graphics, we provide Catalyst with a dynamic promotional strategy that boosts awareness, drives sales, and keeps users consistently engaged with their latest deals.
Verified Menu
Our Verified Menu strategy ensures that all Catalyst menu items are properly verified on Weedmaps, allowing products to appear on their respective brand pages and increasing visibility at no additional cost. By maintaining a highly verified menu, we help Catalyst take full advantage of built-in brand-driven advertising, where users browsing specific brands are organically directed back to Catalyst’s retail pages. This not only enhances product discoverability but also creates a seamless journey for customers, leading to higher engagement and more conversions without increasing ad spend.
Every day, the Sparks team meticulously verifies all new products to maximize Catalyst’s presence across the Weedmaps ecosystem. Before partnering with us, Catalyst’s menu was only 30% verified, limiting their exposure and missing key traffic opportunities. Today, we maintain over a 75% verified menu, ensuring that Catalyst benefits from increased organic reach and brand-driven traffic. By consistently managing and optimizing product verification, we provide a cost-effective strategy to boost awareness, drive more potential customers to Catalyst’s listings, and ultimately increase sales.
Work With One Of The Most Innovative Agencies in Cannabis
Ready to rank higher, engage more users, and drive in more business than ever before? Sparks has the solution including advanced analytics and guaranteed results.