How we more than DOUBLED Return On Ad Spend in only three months
Sparks partnered with Purple Lotus, an established Bay Area dispensary and delivery, to develop a holistic advertising strategy. In just three months we doubled their Return On Ad Spend and lifted conversion rates into the elite tier of the Bay Area market.
The Results
Record Breaking Results
Within three months Purple Lotus doubled their Return On Ad Spend and climbed into the elite tier of Bay Area dispensary conversion rates.
Their Challenge
Below-Average Conversion Despite Bay Area Dominance
Purple Lotus was already one of the most established dispensaries in the Bay Area, but conversion rates lagged the market despite driving 16,000+ monthly unique listing-page visitors on Weedmaps. They needed to convert the traffic they already had — and re-establish themselves as the premier destination in the region.
THE PROCESS
Research, Optimize, Execute
We used research, optimization, and hands-on execution as the foundation to turn Purple Lotus into a Bay Area conversion leader.
01
Research
First, we ran in-depth research to understand user intent, identify gaps in visibility and conversion, and benchmark competitors across the Bay Area market. This gave us a clear map of where Purple Lotus was losing customers and how to win them back.
02
Optimize
We rebuilt Purple Lotus’s Weedmaps presence around premium positioning — refining digital features, elevating brand imagery, and rewriting product descriptions and menu structure so the 16,000+ monthly visitors converted at a higher rate.
03
Execute
Our team took over day-to-day management: premium listing positioning, deal-slot optimization, ongoing menu verifications, and continuous position monitoring across the Bay Area competitive set.
The Solution
Premium Positioning and Conversion Optimization
Organic Awareness
For Purple Lotus, organic visibility meant premium brand presentation. We refined listing graphics, brand imagery, and profile assets so the 16,000+ monthly visitors who found Purple Lotus's Weedmaps page immediately saw the market leader they'd expect.
By treating Purple Lotus's Weedmaps profile as a premium storefront — not a static listing — we lifted trust signals across the Bay Area and boosted engagement without adding a single ad dollar.
Featured Sales
Our Featured Sales strategy surfaces Purple Lotus's best-selling and on-sale products at the top of every menu view. Daily merchandising helped capitalize on Purple Lotus's strongest inventory, driving repeat visits and larger baskets from Bay Area customers.
The result: faster turn on hero SKUs and steady day-over-day gains that compounded across the three-month engagement.
Featured Deals
Our Featured Deals strategy uses Weedmaps' paid scheduled deal feature to program Purple Lotus's daily promotions in advance, ensuring every deal earns peak visibility across search results and the deals feed.
Our in-house design team produces custom graphics for each deal — scroll-stopping creative that helped Purple Lotus win the Bay Area's most competitive category.
Verified Menu
Our Verified Menu strategy ensures every Purple Lotus product is properly verified on Weedmaps, so products appear across search results, category pages, and brand pages throughout the platform.
The Sparks team verifies every new product daily, keeping Purple Lotus visible across the widest possible surface area on Weedmaps and giving Bay Area buyers more chances to discover the storefront.
Work With One Of The Most Innovative Agencies in Cannabis
Ready to rank higher, engage more users, and drive in more business than ever before? Sparks has the solution including advanced analytics and guaranteed results.