Why Advertise on Weedmaps in 2026
Advertising in the legal Cannabis industry can be tricky. With ever-changing regulations about what can be said and displayed, many companies struggle to find advertising solutions that work. However, Weedmaps, the #1 source for customer acquisition in Cannabis, has created a platform that connects consumers to retailers and brands while advocating for accessible Cannabis for all patients and adults. With its advertising and software offerings, Weedmaps is helping businesses thrive within the complex Cannabis economy.
15 Million Active Users
Weedmaps was designed to increase access to Cannabis in the legal marketplace and provide a much-needed service for cannabis users. After over a decade, Weedmaps now hosts 15 million monthly users looking to buy weed. The company works with cannabis brands and retailers to ensure consumers have access to the most current and comprehensive product selection. Its platform provides a range of features that help cannabis companies succeed, including promo codes, live menus, and brand verification badges.
$17 Return on Ad Spend
It’s no secret, Weedmaps is an essential piece in the Cannabis industry. In its 2022 fourth-quarter financial report, the company reported an average of over 5,600 monthly paying clients along with nearly $50,000,000 in revenue. But even with the entire industry active on the platform, retailers are still averaging $17 Return on Ad Spend and investing more on Weedmaps than any other platform.
Why Weedmaps Over Other Platforms?
But why should cannabis companies choose Weedmaps over other advertising platforms like Leafly or Programmatic? One of the key advantages of Weedmaps is the ability for Cannabis companies to directly target Cannabis shoppers looking to buy weed now. According to Adam Hirschberg and reported by Cannabis Now, former Weedmaps Senior Advertising Manager, “There are limited advertising options for Cannabis companies to target in-market cannabis consumers at scale, and while at times, those other channels can be effective, advertisers often can’t unlock scale and ensure they are delivering to a cannabis audience [at a point of purchase]. They have to be very careful with how they position themselves to maintain visibility, while also trying to promote a sale, all of which is a challenge.”
Weedmaps offers a direct connection to the consumer at scale while also measuring the performance of ad buys placed in front of their highly transactional audience. In 2020, more than 300+ advertisers and 1,000+ campaigns, Weedmaps generated:
- 250M+ Impressions
- 3.5M+ Orders (in 2020)
- An average return on ad spend of $17
- An average lift of 107% in views to their brand or retailer listing
Weedmaps clients leveraging on-site features such as promo codes and brand verifications see higher engagement and a better return. “It helps drive consumer trust and validates the relationship between the retailer and brand,” says Hirschberg.
One major key features of Weedmaps is its live menu and order integrations with POS systems such as Dutchie, Treez, Blaze, and much more. This allows customers to see up-to-date, real-time information about a retailer’s inventory and orders. As dispensaries and deliveries update their inventory, Weedmaps’ live menus will reflect those changes. This is especially useful for Cannabis companies that offer new products regularly. It ensures that customers are aware of new offerings and can make informed decisions about what they want to purchase.
Another feature that sets Weedmaps apart is its Brand Verification Badge. This helps protect consumers and prevent the sale of counterfeit cannabis products. The Badge indicates that a particular brand or dispensary has been verified by Weedmaps. This gives consumers peace of mind that they are purchasing a legitimate product and that the dispensary or delivery is reputable.
Weedmaps’ platform is designed to provide Cannabis companies with measurable, rich insights. This allows clients to see the return on their advertising spend and better understand what consumers are searching for. “When you advertise with weedmaps.com, you will know what your return is because we have that ordering capability, and we can see the entire e-commerce ecosystem and offer rich insights to our clients,” says Hirschberg.
Weedmaps Leads the Way
The cannabis industry is one of the fastest-growing industries in the world, and Weedmaps is at the forefront of that growth. In 2020, Weedmaps’ advertising platform generated over 250 million impressions and 3.5 million orders, with an average return on ad spend of $17 and an average lift of 107% in views to their brand or retailer listing. These results demonstrate the power of Weedmaps’ platform and the value it provides to cannabis companies.
In two years, Weedmaps average monthly users increased by 50%, while its revenue dipped as the industry continues to retract. This means there are more users now than ever looking to buy weed, yet competitors are spending less. With agencies such as Sparks Weedmaps Agency now helping Dispensaries, deliveries, and brands find and measure growth, it’s possible now more than every to achieve the highest Return on Ad Spend than ever before.