Capture a larger audience, engage more users, convert more customers, and measure it all from a single dashboard.
We built the world’s most powerful Cannabis listing management analytics dashboard to help us optimize for not only conversion and acquisition but most importantly, ROI. And with Sparks, you can measure not one or two referral sources, but all of them from one feed.
Advanced Analytics
Acquisition
We’re experts at putting your business in front of the right users at the right price. We consistently achieve industry leading Cost Per Click (CPC) and Cost Per Visitor (CPV) metrics.
Average CPC
Clicks represent traffic that was directed to your listing from a paid ad placement and Cost Per Click is how we measure the efficiency of those ads. On average, our clients generate traffic from paid placements at half the cost of businesses who aren't partnered with Sparks.
Average CPV
Simply put, Listing Page Visitors are users visiting your listing. Being unique, if one user visits your listing five times in a day, it will only count once. By optimizing paid and organic funnels our team consistently finds affordable visitors and averages under $1.50 per CPV.
Advanced Analytics
Conversion
Getting users on your listing means nothing if they aren’t converting into customers. We listen to the marketplace and connect your differentiators with their interests, giving our clients record-breaking conversion percentages.
Average Visitor to Order %
Once a user lands on your listing either through paid or organic funnels, what is the percentage chance they place an order? Our advanced analytics help optimize your assets to drive more sales. We usually see a 33% increase in conversion metrics after three months of ad management.
Advanced Analytics
Return
We’re the only agency out there looking at over 50 metrics to optimize your return on investment. We pour fuel on fire and devestt from inefficient assets. It’s easy to see why we find the highest returns in the industry.
Average Order Value
This one's easy, how much do users spend per order placed? By leveraging a suite of features we're able to influence users to build the basket when shopping. This increases your Units Per Transaction and AOV. Our clients see nearly 20% higher AOVs than traditional Cannabis advertisers.
Average Return on Ad Spend
Our industry-leading ROAS and analytics are forcing clients to allocate over 80% of their total advertising budget to Cannabis marketplaces. On average, Sparks partners receive $7.43 in revenue for every $1 spent in advertising, and in many instances, we're able to achieve ROAS over $15.
Advanced Advertising Technology
Powered by AI, Managed by Us
We couldn’t find a dashboard that had what we needed to drive profitable sales, so we developed our own. The dashboard is built on our value-based bidding philosophy, providing us insights the naked eye could never find.
It was built to strengthen, not replace Sparks brainpower. Our team of Cannabis marketplace advertising experts still provide the human touch needed to accelerate your business to new heights.
