How we more than DOUBLED SALES in ONE MONTH on Weedmaps.
After years of advertising on Weedmaps our team unlocked twice as much Weedmaps sales in just 30 DAYS of partnering up with Sparks.
The Results
All-Time High's in 30 Days
After spending tens of thousands of dollars on advertising, BaM hit all time high's in nearly all Key Performance Indicator's by hiring Sparks.
Their Challenge
Stand Out in Saturated Markets
Body and Mind operated in highly competitive, heavily licensed markets such as Long Beach, San Diego, and Chicago. Focused on spend, sales, and inventory, they found themselves mirroring competitors rather than leveraging their unique strengths—ultimately losing market visibility. Sparks stepped in with a strategic approach centered on user experience and branding, providing tailored solutions to refine their advertising strategies and drive measurable results in a challenging market.
THE PROCESS
Strategy, Offering, Differentiation, Programming
The objective was to refine advertising strategies for maximum efficiency while driving both new and repeat customers within defined budget constraints. Sparks focused on increasing upper-funnel conversion rates, enhancing customer acquisition, and boosting organic impressions. By optimizing these key areas, Sparks achieved a broader dispersion of impressions per dollar spent, ultimately strengthening brand engagement across the Weedmaps ecosystem.
01
Strategy
We refined BaM’s ad strategy, shifting from a sole focus on top homepage placement to a more comprehensive package. This included key products like Nearby listings, Deals, and Display Ads, maximizing visibility and engagement.
02
Offering
Our data revealed that the promoted specials weren’t resonating with local customers. We analyzed top-performing deals in the area and optimized BaM’s offerings to align with consumer preferences, driving better engagement and conversions.
03
Differentiation
While competitors engaged in a race to the bottom, we focused on setting BaM apart without compromising margins. By emphasizing their premium brand and high-quality inventory, we positioned them as a standout choice in the market, reinforcing value over price competition.
04
Programming
We structured BaM’s menu and promotions to guide users seamlessly from awareness to decision. By leveraging a mix of free and paid features on the Weedmaps platform, we optimized visibility and engagement.
The Solution
World Class Advertising and Management
Premium Branding
Our agency crafted a premium branding strategy for Body and Mind, ensuring a seamless and impactful presence across the Weedmaps marketplace. By aligning with BaM’s established branding and ethos, we developed high-quality visuals, compelling ad placements, and a strategic content approach that reinforced their identity at every touchpoint.
From customized listing enhancements to geo-targeted promotions, we optimized their Weedmaps presence to attract and engage the right audience. Our meticulous attention to consistency and detail not only elevated BaM’s visibility but also strengthened their brand authority, maximizing their reach and return on investment.
Featured Products
Our Featured Products strategy ensures that BaM showcases the top-selling brands and products to drive maximum conversions and secure customer commitment early in their shopping experience. By continuously analyzing Weedmaps sales data, we identify the highest-performing and most in-demand products, strategically featuring them to capture user interest.
This dynamic approach keeps BaM’s offerings fresh and relevant, with daily updates to highlight the latest bestsellers. By leveraging real-time insights and optimizing product visibility, we create a seamless shopping journey that boosts engagement, enhances brand trust, and ultimately increases sales.
Featured Deals
Our Featured Deals strategy leverages our proprietary dashboard to identify the highest-performing promotions in BaM’s region, ensuring users see the most compelling offers. By strategically integrating these deals into both free and paid placements, we create a seamless shopping experience that minimizes friction and maximizes conversions.
Through targeted ads and optimized deal placements, we ensure users can discover, engage with, and redeem offers with the fewest clicks possible. This data-driven approach not only enhances user satisfaction but also drives higher redemption rates, boosting sales and reinforcing BaM’s competitive edge in the market.
Verified Menu
Our Verified Menu strategy capitalizes on product verifications from brand pages on Weedmaps to drive free and organic traffic directly to BaM’s retail listing. Since brands invest in premium placement, we strategically tap into that visibility by maintaining a fully verified menu, effectively redirecting high-intent shoppers to BaM.
Our team ensures daily product verification, keeping the menu consistently updated and maximizing traffic from brand pages. By leveraging this approach, we optimize BaM’s exposure, increase user engagement, and capture more organic conversions—all without additional ad spend.
Work With One Of The Most Innovative Agencies in Cannabis
Ready to rank higher, engage more users, and drive in more business than ever before? Sparks has the solution including advanced analytics and guaranteed results.