How to Get New Cannabis Customers in 2023
As the Cannabis industry continues to grow, retailers and brands are faced with the challenge of standing out in a crowded market. Not to mention the many hurdles limiting Cannabusinesses’ advertising capability on traditional platforms like Google AdWords. Today, we’ll look at the top four ways to acquire new Cannabis customers in 2023.
Weedmaps Advertising
On Weedmaps dispensaries, deliveries, and brands of all sizes can advertise directly to users looking to buy weed and with over 10 million monthly users, it’s quickly become the #1 source for new customer acquisition in Cannabis with starting costs as low as $395/mo
Reeferral Programs
The #1 source for revenue in Cannabis. Referral programs incentivize existing customers to refer their friends to the business, typically by offering discounts or rewards. For example, a business may offer a discount to both the referring customer and the new customer they refer. This approach not only attracts new customers but also fosters loyalty among existing ones.
Google Search Engine Optimization (SEO)
In today’s digital age, having a strong online presence is essential for any business. In the cannabis industry, Google SEO is critical for attracting new customers. By optimizing their website for Google search algorithms, businesses can improve their search engine ranking, making it more likely that potential customers will find them when searching for cannabis-related keywords.
This can be achieved through various techniques such as optimizing website content, meta tags, and creating quality backlinks. Although you may not feel SEO immediately, it will continue to grow and become a major source of revenue for you down the road.
Buzz Marketing
Despite the rise of digital marketing channels, word-of-mouth or buzz marketing remains one of the most effective ways to attract new customers to a Cannabis business. Buzz marketing is essentially the practice of getting customers to talk positively about a business to their friends and family. Businesses can encourage this behavior by providing exceptional customer service, creating a memorable customer experience, and offering high-quality products.